The first thing you need to know is that you've made the right choice in exploring backgrounds with motion in them. There is nothing more boring than staring at a presentation that uses a dull, stationary background. The fact that yours will be animated means that you're on the right track already!
The next thing you need to do, however, is make sure you're choosing the background that is right for your project. While most animated backgrounds are interesting, you need to make sure it's neither too subtle nor too over-the-top for the feel you're going for in your video.
To get a feel for the kind of background you might include you should imagine your target audience as they watch your video. What do they like to do? What kinds of things interest them? Knowing this and getting a clear picture in your head can help you choose the animations that will fit in with their style. Another thing you need to do before you choose an animated background is decide what you want the person to feel as they watch. Do you want excitement, empathy, inspiration, happiness, or what? Knowing what kind of emotion you want to evoke is half the battle when it comes to choosing a great animation.
Do keep in mind that while these things are all important, you don't want to over-analyze things either. As long as your video is great to look at and has professional appeal you should have nothing to worry about.
It makes it even easier when you have access to animated backgrounds that you can really trust. It's a great thing that there are so many backgrounds that are available royalty free. That means you can use them where you'd like in your videos! You can also make them shorter, loop them, or splice them together for a unique feel.
If all this sounds foreign to you right now- don't worry! As you start the process of creating video with motion backgrounds you'll realize that It's a lot easier than you think. Part of the reason this is true is because a lot of the work is done for you when the background is all ready to go!
Whether you've yet to make your first video or are a seasoned veteran, you can create professional quality videos in less time that you think. Better yet, it will cost a lot less than you think as well! That is a great thing since the more video you're able to produce these days, the better. Choosing animated backgrounds is easy, but there are some things you need to consider along the way. Knowing your audience and choosing animations that get your point across is key.