Journal 4

The class of English for International Trade told product strategy which compares Levi’s. Form information of Levi, I think that Levi’s create value form to be original brands’ blue jean which produced about 15o year, the Levi’s founded in 1853 so it recorded value history of jean wit customer in the world. The period of generation had many collection such as Overalls Denim XXLevi’s ,Nevada Jeans, Levi’s Red Tab Jeans, Levi’s Engineered Jeans and Levi’s Vintage Clothing Original for 150 years. For Overalls Denim 501 XX is generation which produced World War 2 and Levi’s produced perfect product as same the winder in the World War 2.



The unique selling of Levi’s was jeans styles, it look sexy of product. When you wear jean of Levi’s, you will look sexy as fashions’ jean wash color which told to collect experience. The most customers are young people who styles are trousers for activity in all opportunity. The signal of Levi’s is rim red. The Levi’s can create value brand until know around the world form experience a long time.

                                                  

                                               

    
                                   

                                                Slogans: A style for every story.

                                                  Have you ever had a bad time in Levi's?

                                                Quality never goes out of style.

                                                 Levis. Original jeans. Original people.

                                                      Our models can beat up their models.